Many nonprofit organizations have stopped publishing traditional print newsletters and magazines, and for many, it makes sense.
Many have moved instead to email marketing. It's wise, because the people who have given you permission to contact them have already shown they're interested in what you have to offer. And you're reaching their inboxes for a relatively small cost.
But it remains true that audiences want to know what's going on and how you're making an impact — without being asked to do something every time they open an email. It's a balance we must make with each communication we have with our audiences.
E-newsletters are commonly used tools that serve the purpose of communicating (telling your story), not blatantly marketing (getting your audiences to "buy" — or commit to — something).
We often design e-newsletters that are at least three-fourths story-telling (news) and one-fourth call to action. After all, today's audiences are information gatherers who are often reluctant to be persuaded by advertisements.
If you love the printed newsletter (or magazine), we love you already. There is something irreplaceable about reading a printed piece, and its screen-based replacement isn't always the most effective way to reach people.
Want to talk more about implementing a print newsletter? We would love to.
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